The advertisement shows the first registered trademarks of Ermenegildo Zegna. In many advertisements the Astrum Zegna, Soltex Zegna, FZA Zegna and A.D.A.M. Zegna trademarks were often represented alongside a guarantee of the authenticity and quality of Zegna fabrics. They were often also accompanied by propaganda slogans using such words as "conquest", "victory" and "avant-garde" reflecting that period in Italy's history (1930 - 1943).