Born in 1882, Michele Beltramo has his Turin workshop in Corso Duca di Genova, today's Corso Stati Uniti. At the end of the Twenties he moves to via Santa Teresa 11, taking over the shop and the equipment of Hermann Sola, a manufacturer of sport footwear. Michele's son, Emanuele continues the father's business and wins an Academy Award for footwear in 1964.