The year 2011 saw no Cabbage Patch Doll craze, nor did buyers trample each other seeking a Tickle-me Elmo. However, some new toys sold steadily and well throughout the year. FyrFlyz spinning toys represent an innovative take on a classic folk toy known as the string spinner or string top. A piece of string and a large button create a simple example of this toy, which is also sometimes called a "buzzer." Toy inventors Marty Abrams and Joel Rosenzweig added colored LED lights, motion activated, to create a new light-pattern-making toy series called FyrFlyz. Customer reviews name this toy a good value for the price, and kids seem to love it. Fyrflyz earned a 2011 TAGIE award for excellence in toy design.