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Stuffed animal:Ferdinand the Bull

GUND1940-1949

The Strong National Museum of Play

The Strong National Museum of Play

Ferdinand the Bull was first introduced in 1936 in children's stories about a bull who would rather smell flowers that fight in bullfights. The story was adapted by Walt Disney in 1938. The Gund Manufacturing Company began in 1898, founded by Adolph Gund, an immigrant from Germany. Located in New York City, Gund's company at first specialized in artificial flowers, beads, and gifts, but it soon concentrated on supplying a growing market of soft fabric toys including teddy bears. In 1907 Gund hired 12-year old Jacob Swedlin, a Russian immigrant, to work in the mailroom. Not even 20 years later, Swedlin purchased the company at Gund's retirement. The company remained a Swedlin family business for several decades until it was purchased in 2008 by Enesco, an international corporation specializes in gifts and home decorations.

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  • Title: Stuffed animal:Ferdinand the Bull
  • Creator: GUND
  • Date Created: 1940-1949
  • Location: New York, NY
  • Subject Keywords: bull
  • Type: Teddy Bears and Stuffed Animals
  • Medium: cotton, fabric, plush
  • Object ID: 115.1308
  • Credit Line: Gift of Enesco, LLC and its GUND division.

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