Executive Tom Freston discusses MTV’s role in the 1992 presidential election and the fact that Bill Clinton was much more easily able to connect with young people, while George H. W. Bush was reluctant to reach out to younger voters.
“The idea in George H.W. Bush’s mind that he would ever have to appear on MTV was such an anathema to him. But in the end he was sort of forced to do it.”
Watch Tom Freston’s full Archive of American Television interview, which spans his career from his early days in advertising to his years at MTV and Viacom.