Hess toy trucks rolled onto the scene in 1964, complete with minute details, working lights, and realistic sounds and the batteries to make them work as soon as they came out of their boxes. Since then, the holiday favorite has included a range of vehicles�such as a seafaring oil tanker, fire truck, patrol car, race car, construction vehicle, and helicopter. Each year, an iconic commercial jingle reminds holiday shoppers that, "The Hess truck is back, and it's better than ever!"