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Toyota Prius

The Index Project

The Index Project
Copenhagen, Denmark

The environmental issues surrounding the life cycle of automobile design, production, procurement, sales, distribution and recycling are vast.
The Toyota Prius is a hybrid vehicle. From the materials used in production, through driving, maintenance, and finally in its disposal, Prius has reduced CO2 emissions by an astonishing 35 percent. On top of that, Prius has a recyclability potential of approximately 90 percent. The Prius’ fuel consumption is 4.3 litres per 100 kilometer overall and an eco-performance better than that of any other production vehicle. Prius easily meets the most stringent emission specification in the world. Toyota has significantly reduced the amount of materials in Prius that are considered to cause an environmental burden.
Toyota Prius is a landmark vehicle, the next generation of clean-running practical cars designed for urban, and suburban, drivers. And while saving the world is a tall order for a car, the Prius is one of those cars that could make a difference. Prius is by far the cleanest production car on the planet, underscoring Toyota’s commitment to responsible manufacturing that is maintained throughout the life cycle of a Toyota and beyond.
Today’s car of the stars (watch the Oscars to see how many of them drive one…) is also good looking and offers brilliant space and safety (it has a top five-star Euro NCAP rating), it handles well and goes as well as most any conventional rival, too. The success of Prius is having an effect on the worldwide automotive industry far exceeding the car’s sales numbers — forcing other reluctant car manufacturers to rush their own hybrid models to market.

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  • Title: Toyota Prius
  • External Link: Toyota Prius - INDEX: Design to Improve Life® website
  • Sustainable Development Goals targeted: Industry, Innovation & Infrastructure, Sustainable Cities & Communities
  • INDEX: Award Cycle: 2005
  • INDEX: Award Category: Community
  • Driver(s) of Change: Climate Change, Globalization, Post Fossil Fuel Energy
  • Designed By: Shigeyuki Hori
  • Country of Design : Japan
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