Wisconsin Anti-Tuberculosis Association

In the early 1900s, the Wisconsin Anti-Tuberculosis Association (WATA) educated people about how to combat tuberculosis, a disease that was devastating families and towns. Theodore Werle was a motorcyclist and a WATA employee. His work with the WATA left a positive impression on co-founder Arthur Davidson, which lead to Harley-Davidson giving the organization a fleet of motorcycles to more efficiently travel and spread their knowledge in rural communities.

The WATA motorcycles were commonly branded with their logo—the double-armed cross now recognizable as the logo of the American Lung Association.