wristwatch: Snoopy wristwatch

Mickey Mouse watches from the 1930 prove that licensed characters can motivate people to purchase products--even in the depth of the Depression. According to the Ingersoll watch company, the idea for a Mickey Mouse watch emerged in 1932 and the wristwatch went into production the following year. Sales success followed, with more than 2.5 million watches sold by the time July 1935 rolled around. Ever since, watches have employed Disney and other characters on their faces to appeal to fans.