“Lee Riders” jeans Detail of “Lee Riders” jeans

“Lee Riders” were Lee’s answer to the Levi’s 501®. First introduced around 1924 as the “101 Cowboy Pant,” they were renamed “Lee Riders” in 1944. Lee developed a few distinctive elements to distinguish its jeans from the Levi’s® model, such as the “Lazy-S” stitching on the back pockets, and a “U-Shaped Saddle Crotch” (for ease of horse-riding). These features were highlighted in advertisements geared toward the new dude ranch vacationer.