Playmates Toys Limited is a Hong Kong toy company. The company was founded in Hong Kong in 1966 by Sam Chan as Playmates Industrial, manufacturing dolls for other companies. In 1975, Playmates began marketing their own line of pre-school toys, and in 1977 opened an American subsidiary in Boston. Another subsidiary was founded in California in 1983, and in 1984 the company went public.
The company's first big success was in 1986, with the marketing of an electronic baby doll named Cricket. In 1989, the company marketed Teenage Mutant Ninja Turtles action figures, which became highly successful.