Image. Fashion. Networks.

Mexican fashion photography in the pages of magazines.

By Foto Museo Cuatro Caminos

Joel Hides (2016) by Donovan QuirozFoto Museo Cuatro Caminos

The dresses are as far removed from basic patterns as you can get, as is the makeup, the pose and, therefore, the image.

Marilyn Avoids (2015) by Donovan QuirozFoto Museo Cuatro Caminos

The images are created by constructing avatars in real-life, through representation, and digitally.

Mariano (2014) by Donovan QuirozFoto Museo Cuatro Caminos

The makeup and appearance exist only in the fallacy of a screen.

Alex Bites (2015) by Donovan QuirozFoto Museo Cuatro Caminos

The thing that once characterized photography—its veracity—is, in fact, always artificial when it comes to fashion photography.

Miguel Stares by Donovan QuirozFoto Museo Cuatro Caminos

The model poses with minimal props at the moment that the photo is taken.

Brad Strips (2016) by Donovan QuirozFoto Museo Cuatro Caminos

Digital technology turns the image into something that has never been seen before.

Brad (2016) by Donovan QuirozFoto Museo Cuatro Caminos

The final image stems from the photographer’s imagination, not the restrictive reality of the shot.

Evil Waits, Donovan Quiroz, 2015, From the collection of: Foto Museo Cuatro Caminos
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The design and set-up extends to the face, which holds an empty gaze like that of a mannequin, puppet, or avatar.

Evil Creep, Donovan Quiroz, 2015, From the collection of: Foto Museo Cuatro Caminos
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Alex (2015) by Donovan QuirozFoto Museo Cuatro Caminos

People say that Mexicans are a mixed race.

Mariano Sits, Donovan Quiroz, 2014, From the collection of: Foto Museo Cuatro Caminos
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Mariano Cries, Donovan Quiroz, 2014, From the collection of: Foto Museo Cuatro Caminos
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That is true, but we are not just the sum of two parts—Spanish and indigenous—we have a third root: black skin.

Etnia campaign, Spring Summer 2015 (2015) by Dorian LópezFoto Museo Cuatro Caminos

There is still a way to go before diversity stops feeling like an alien concept to us.

It Was Supposed To Be Fun, But It isn't (2015) by Dorian LópezFoto Museo Cuatro Caminos

We do not know if we are a melting pot: if we can accept the plurality of a thousand aesthetics.

Suburb (2015) by Dorian LópezFoto Museo Cuatro Caminos

Mexican, Dorian López, 2015, From the collection of: Foto Museo Cuatro Caminos
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The adventure of a new character: Latina, supermodel, and cat trainer in equal measure.

The Feathered Campaign Fall Winter 2015/2016 (2015) by Dorian LópezFoto Museo Cuatro Caminos

But it is the image of a generation that, empowered by the Internet, has discovered that its voice is louder when amplified through networks.

In this view that (2015) by Dorian LópezFoto Museo Cuatro Caminos

The resources actually required for the image may be minimal, but the result is powerful.

Mexican (2015) by Dorian LópezFoto Museo Cuatro Caminos

This is the exhibition’s flagship image.

The Feathered Campaign, Fall Winter 2015/2016 (2015) by Dorian LópezFoto Museo Cuatro Caminos

A face reminiscent of the performer Leigh Bowery, who poured colorful, molten candle wax over his bald head.

Mexicouture Campaign, Spring Summer 2015 (2015) by Dorian LópezFoto Museo Cuatro Caminos

This exhibition does not define a territory, but presents fashion photography in Mexico today.

It Was Supposed To Be Fun, But It isn't (2015) by Dorian LópezFoto Museo Cuatro Caminos

Conscious of what is happening outside, stemming from the hackneyed world of overly conservative fashion editorials.

Carlo (2016) by Germán Nájera + Iván FloresFoto Museo Cuatro Caminos

A sexy photo that hints at other kinds of beauty and plays a little with gender and identity, while retaining the significance of the here and now.

Issa (2011) by Germán Nájera + Iván FloresFoto Museo Cuatro Caminos

Issa Lish is the most important international model to have come out of Mexico, and she has shone on the global catwalks of designers such as Westwood and Kawakubo. An international beauty, she is Japanese by race but was born in Mexico.

Beautiful (2013) by Germán Nájera + Iván FloresFoto Museo Cuatro Caminos

Some of these artists are spearheading creativity from Mexico all across the world.

Yvonne + Spencer, Germán Nájera + Iván Flores, 2016, From the collection of: Foto Museo Cuatro Caminos
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They have launched independent magazines and develop projects beyond the perimeter of great art, revitalizing the language of images from a more youthful perspective.

The Ravishing, Germán Nájera + Iván Flores, 2013, From the collection of: Foto Museo Cuatro Caminos
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Untitled, Germán Nájera + Iván Flores, 2013, From the collection of: Foto Museo Cuatro Caminos
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Maria (2013) by Germán Nájera + Iván FloresFoto Museo Cuatro Caminos

Photography is always the means by which we are made aware of dresses and brands.

Talitha (2016) by Germán Nájera + Iván FloresFoto Museo Cuatro Caminos

Our fashion—Mexican fashion—is constantly evolving.

Yvonne + Spencer (2016) by Germán Nájera + Iván FloresFoto Museo Cuatro Caminos

These photographs enhance the promise of a three-pronged approach (fashion-editorial-image) that is yet to be consolidated.

Untitled (2013) by Germán Nájera + Iván FloresFoto Museo Cuatro Caminos

They breathe fresh life into photography by offering another point of view

Wlada (2014) by Germán Nájera + Iván FloresFoto Museo Cuatro Caminos

and only those photographers who break away from the soft images of conventional media

Untitled (2016) by Karla LiskerFoto Museo Cuatro Caminos

will be able to stand the test of time and become legendary names.

Untitled (2016) by Karla LiskerFoto Museo Cuatro Caminos

They will be part of a greater worldview in which, as always, the photo and the dress go hand in hand, inspiring dreams and aspirations in the viewer’s imagination.

Untitled (2015) by Karla LiskerFoto Museo Cuatro Caminos

As the spectrum of beauty is widened and gender diluted, there is no such thing as black or white; male or female.

Untitled (2016) by Karla LiskerFoto Museo Cuatro Caminos

This disruptive generation of fashion photography in Mexico has a visual grounding that allows it to create global images.

Untitled (2016) by Karla LiskerFoto Museo Cuatro Caminos

Closely linked to young fashion trends in Europe.

Untitled (2016) by Karla LiskerFoto Museo Cuatro Caminos

Breaking the traditional boundaries that characterize typical Mexican fashion.

Untitled (2016) by Karla LiskerFoto Museo Cuatro Caminos

Untitled by Karla LiskerFoto Museo Cuatro Caminos

Country, My Way (2015) by Marcelo ChaviraFoto Museo Cuatro Caminos

Any identity is the identity of the Internet.

Country, My Way (2015) by Marcelo ChaviraFoto Museo Cuatro Caminos

That construct is one of the characteristics that defines these artists.

Untitled, Marcelo Chavira, 2015, From the collection of: Foto Museo Cuatro Caminos
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In Pose, the projection, or even costume, is a layer of fashion that hides what we are so that we can become what we want to be.

Untitled, Marcelo Chavira, 2015, From the collection of: Foto Museo Cuatro Caminos
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Dismissed (2015) by Marcelo ChaviraFoto Museo Cuatro Caminos

Today’s photos show framed legs and untraditional poses that are relaxed and inviting—millennial apathy.

Untitled (2016) by Marcelo ChaviraFoto Museo Cuatro Caminos

And those bodies in space are no longer just bodies centered in front of a cyclorama.

ModollFoto Museo Cuatro Caminos

Break free from your restraints: that is what the Mexican duo Santiago & Mauricio did when they opted for a freer form of fashion. And they are based in New York. Their company, Modoll, created a Pygmalion—a doll that comes to life to be the perfect model.

Exit Chanel, Santiago & Mauricio, 2015, From the collection of: Foto Museo Cuatro Caminos
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It allows us to see from another perspective.

Exit Chanel, Santiago & Mauricio, 2015, From the collection of: Foto Museo Cuatro Caminos
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It is the most beautiful woman in the world, without a fixed gender.

Exit Chanel, Santiago & Mauricio, 2015, From the collection of: Foto Museo Cuatro Caminos
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A boy knows that they can wear any color without that determining the spectrum of color that makes up their being.

Tush: This is not America (2015) by Santiago & MauricioFoto Museo Cuatro Caminos

International models who redefine beauty in a world where uniformity is no longer the norm.

Exit Chanel (2015) by Santiago & MauricioFoto Museo Cuatro Caminos

The essence of fashion: affectation that becomes imagination.

Exit Chanel, Santiago & Mauricio, 2015, From the collection of: Foto Museo Cuatro Caminos
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Fluid gender: men no longer have to be strong and muscular. The male image breaks with traditional notions of gender and sexuality.

Tush: This is not America, Santiago & Mauricio, 2015, From the collection of: Foto Museo Cuatro Caminos
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These lines are becoming blurred in the world of global fashion.

Tush: This is not America (2015) by Santiago & MauricioFoto Museo Cuatro Caminos

A new concept of beauty shatters the mold to reveal something “strange.”

Tush: This is not America (2015) by Santiago & MauricioFoto Museo Cuatro Caminos

DreamersFoto Museo Cuatro Caminos

Dreamers, dreaming the perfect dream of a perennial youth that is no longer limiting but appealing, because the concept of “young” cuts across generations.

Randy issue, Crom Magazine (2016)Foto Museo Cuatro Caminos

Projects such as the one devised by CROM magazine are daring and tenacious enough to appeal to international models.

Wifi Issue, Crom Magazine (2015)Foto Museo Cuatro Caminos

This CROM attitude opens the doors to variety and disparity.

Rendering Issue, Crom Magazine, 2016, From the collection of: Foto Museo Cuatro Caminos
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It is fueled by a growing Internet culture.

Anti-Issue, Crom Magazine, 2015, From the collection of: Foto Museo Cuatro Caminos
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It is bigger than the limited, conservative sphere of Mexican fashion.

Rendering Issue, Crom Magazine (2016)Foto Museo Cuatro Caminos

It is not a magazine; it is a social network.

Untitled by Alberto HidalgoFoto Museo Cuatro Caminos

What can be seen can be shared.

Rendering Issue, Crom Magazine, 2016, From the collection of: Foto Museo Cuatro Caminos
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If they say that Mexico is in fashion, then it is a new, cosmopolitan country.

Untitled by Alberto HidalgoFoto Museo Cuatro Caminos

Its roses are not only offered to the Tepeyac shrine, but to the world.

Credits: Story

Curaduría:
Gustavo Prado
Melissa Valenzuela

Corrección de textos:
Samantha Urdapilleta

Diseño:
Raúl Flores

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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