Limeira is a city in the eastern part of the Brazilian state of São Paulo. The population is 296,440 in an area of 581 km². The elevation is 588 m. It is 154 km from São Paulo, the state capital, and 1011 km from Brasilia, Brazil's capital. The city can be easily reached from São Paulo by two highways: Rodovia Anhanguera and Rodovia dos Bandeirantes.
Once an important and strategical pole of the coffee culture, Limeira was also known as the "Brazilian orange capital" due to the great citrus production that occurred in the past, although now the main crop cultivated in the city is the sugar cane. Afterwards, it became recognized by its new plated jewelry and semi-jewelry industry which attract customers from all over the world, giving the city the title of "Brazil's plated jewelry capital". There are more than 450 companies that are responsible for half of Brazil's exports in this sector.