The modern Azerbaijan is recognized in the world through its nationwide leader Heydar Aliyev. And the Center bearing the name of Heydar Aliyev has become a symbol of modern Azerbaijan and modern Baku. The building of the Heydar Aliyev Center is an embodiment of the development of the present-day Azerbaijan and its attachment both to the past and to the future. The logo of the Heydar Aliyev Center also represents a reflection of this idea. The Center’s logo symbolizes Azerbaijan’s forward-looking aspirations, the progress and the future of the country. The silver color of the logo epitomizes the overcoming of obstacles and moving towards a goal. The silver color is a symbol of leadership, struggle, dynamism, wisdom, transparency, development and innovation. The lines of the logo harmonize with the building of the Heydar Aliyev Center and embody Azerbaijan’s development, the country’s aspirations and progress through perpetuation of values such as attachment to the Motherland and people. The Heydar Aliyev Center’s logo emphasizes the institution’s mission viewed through the prism of global and national values, nation building traditions and the message to be passed over to future generations. The Center’s slogan "To the Future with Values!" is based on this idea.