Stratford is a town on the Avon River in Victoria, Australia, 232 kilometres east of Melbourne on the Princes Highway in Shire of Wellington. At the 2006 census, Stratford had a population of 1950. The town services the local regional community and travellers on the Princes Highway. Stratford's principal industries are dairying, sheep, cattle and horse breeding and vegetable crops. The town has numerous coffee shops and cafes, a cellar door for a local winery, Design Gallery, model railway shop, a pub, parks and playgrounds for car travellers to break their journey.