Miss Asia Pageant

ATV Miss Asia Pageant is an annual Hong Kong-based beauty pageant organized and broadcast by Asia Television. Originating in 1985 as a local Hong Kong pageant, the contest went on hiatus from the 2000 through 2003, and was re-branded as an Asian pageant in 2004, with contestants spanning the continent of Asia. The pageant was ceased to exist in 2015 with the shutdown of its organizer, ATV.
In 2018, ATV announced that they are rebooting the pageant, after their transition from a terrestrial broadcast operation to an online media company. The pageant, which will be partnered with South Korean company CJ E&M, was reported by the media as "ATV's biggest investment of the year".
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