Netflix, Inc. is an American over-the-top media service and original programming production company. It offers subscription-based video on demand from a library of films and television series, 40% of which is Netflix original programming produced in-house. Netflix has also played a prominent role in independent film distribution. As of July 2021, Netflix had 209 million subscribers, including 72 million in the United States and Canada. It is available worldwide except in mainland China, Syria, North Korea, and Crimea. Netflix is a member of the Motion Picture Association.
Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Netflix's initial business model included DVD sales and rental by mail, but Hastings abandoned the sales about a year after the company's founding to focus on the initial DVD rental business. Netflix expanded its business in 2007 with the introduction of streaming media while retaining the DVD and Blu-ray rental business. The company expanded internationally in 2010 with video on demand available in Canada, followed by Latin America and the Caribbean.