PROJECT HASHTAG 2022
Nov 6, 2022 - Apr 9, 2023
The opening of the exhibition PROJECT HASHTAG 2022 has been postponed during the national mourning period and rescheduled on November 6. Thank you for your understanding.



PROJECT HASHTAG, hosted by the National Museum of Modern and Contemporary Art, Korea(MMCA) and sponsored by Hyundai Motor Company, is an open public contest launched in 2019 to discover next-generation creators and leaders in the art scene and promote interdisciplinary collaboration. PROJECT HASHTAG 2022, its third contest, extends beyond the limits of the domain of art to discover, support, and engage in interdisciplinary collaboration with artists, writers, producers, and researchers from different fields. The showcase of PROJECT HASHTAG 2022 introduces Lost Air and Crypton, two winners of this year’s contest, and their works that point out today’s political and socio-cultural issues exploring the underground music scene as well as a virtual ecosystem.



Lost Air explores the spatial and geopolitical meaning of parties in the Korean underground club scene through their project named Rave Geometry. The project consists of a series of parties, four parties at Euljiro, Hongdae, Itaewon, and Seongsu area from July to September, one in October held in collaboration with ZER01NE DAY, before reaching MMCA Seoul, where the after party will be held. Each member of the team questions the point of intersection between art and technology based on their different specialties and explores the expansion of subcultures and their communities.



Crypton created a fictional tourist destination called Koko Killing Island. This ‘island’ with an empty center was designed in reference to the characteristics of today’s ecological topography, a landscape with no local specialty unique to a particular region, like coconuts and tangerines are no longer local specialties of certain regions. It’s also a metaphorical agora, a central public space where discussions about the issues in the past, the present as well as the future take place. The ecological approach and philosophical concept that run through their project are integrated into real-life objects that have physical properties such as Posekjeong, Atoll, Tourist Center and Food court, and the web- and screen-based nonmaterial objects such as 3D digital images based on extended reality(XR), animations, interactive images.
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