The role of function in design as exemplified by American products
Korean independence was declared in 1945. Only five years later, in 1950, the Korea War broke out, and it lasted for 3 years. During the years spanning the Korean War, the whole country was plunged into confusion. Despite the chaotic situation, though, the Association of Daehan Industrial Design, the oldest graphic design association in Korea, founded in 1945, prospered.
After the outbreak of the Korean War, a number of American soldiers were stationed in Korea to help in the fight to preserve democracy in the divided country, and these soldiers brought with them many American products as part of their supplies. The entry of American goods in Korea exerted various influences on Korean graphic design during those years. The illustration or decorations used in the packages of American chocolate bars or candies, for example, were used by Korean designers as design motifs.
On the other hand, big corporation and the media started to foster and promote design as an important component of industrial pro duction. The main daily papers of Korea, such as Daily Chosun and Daily Joongang, started to involve the public in design competitions, particularly in the field of advertising. Around this time, professional institutions like Korean Industrial Design Study Institute of Seoul National University were also sprouting.
To meet society's unspoken demands to foster more professional designers, many universities began opening their own design departments. Such nationwide developments further produced many able designers whose talents and expertise were utilized for the success of businesses, such as banks, department stores, and pharmaceutical companies.