The style story of Victoria Beckham in five key moments

British Fashion Council

VICTORIA BECKHAM
Since launching in 2008 the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Bold, intuitive and refined, its wardrobe of apparel and accessories is now stocked in over 400 stores in over 50 countries internationally. With each collection Victoria adapts her own personal style to the needs and desires of the international women who swear by the label’s luxurious and flattering garments. Showcasing only the finest craftsmanship, fabrication and materials, all four Victoria Beckham lines are developed at Victoria’s studio in London. As the Victoria Beckham collections became ever more progressive, so this passion for innovation extended to the brand’s communications and creative projects. In 2013 it launched victoriabeckham.com, a website offering both e-commerce and interactive content curated to provide a more intimate view of Victoria’s design approach and working processes. In 2014 Victoria Beckham opened its first store at 36 Dover Street in London – a collaboration with architect Farshid Moussavi to transform a neglected Mayfair townhouse into a shopping destination echoing the dynamism and modernity at the heart of the brand. In 2016 the brand opened its first bricks and mortar store in Asia with an impressive second global retail location at the Landmark in the centre of Hong Kong. 

DRESS NUMBER ONE, SEPTEMBER 2008

The first Victoria Beckham Ready-to-Wear collection; a sequence of 10 dresses devoted to quality, cut and fit, debuts at New York Fashion Week. Victoria personally presents the collection to a select group of fashion journalists and buyers in a suite at the Waldorf hotel, explaining the detail and construction of every dress. Numbered in order of creation (as each piece still is to this day), the first collection is available in nine key stores internationally in limited quantities.

“I can’t quite believe I’m writing this, It was a very impressive, accomplished collection, with not a single dud. True there were only 10 designs, in various colours, each adhering to the aesthetic the designer has favoured in her own wardrobe of late: slender calf-length fitted dresses with raised waists. But it was the fabrics (silk, wool and organza) and the attention to detail that impressed.”

Lisa Armstrong, fashion editor for The Times.

The Victoria Beckham Autumn / Winter 2016 ready-to-wear collection which was shown during New York Fashion Week.

LAUNCH OF VICTORIA, VICTORIA BECKHAM, SEPTEMBER 2011

Victoria, Victoria Beckham, a companion line to the main Victoria Beckham Ready-to-Wear, launches at New York Fashion Week. Envisaged when Victoria was pregnant with her daughter, the first collection is a range of upbeat dresses showcasing whimsical details and fun, flirty prints. Designed to reflect the other, more carefree, side of Victoria’s personality and wardrobe, the Victoria, Victoria Beckham line offers softer silhouettes and a playful fashion perspective at a more accessible price point.

36 DOVER STREET OPENING, SEPTEMBER 2014

Following the 2013 launch of the Victoria Beckham e-commerce website, 2014 sees Victoria Beckham open her first store at 36 Dover St, London W1S 4NH. Designed by multi-award-winning London-based architect Farshid Moussavi, the three-storey Mayfair space brings together the refined materials, artisanal craftsmanship and modern design language for which the fashion brand is recognised in a bold and elegant environment. The flexible interior scheme is devised to accommodate installations, events and collection developments.

A short film created by the director Katerina Jebb to celebrate the Victoria Beckham brand's London heritage and the opening of its Mayfair flagship store.

The Victoria Beckham store on 36 Dover Street in London. The three story Mayfair flagship was designed by multi-award-winning London-based architect Farshid Moussavi.

BRITISH FASHION AWARDS, BRAND OF THE YEAR, NOVEMBER 2014

Victoria Beckham wins Designer Brand of the Year for the second time at the 2014 British Fashion Awards, having first won the award in 2011. The award recognises a leading British fashion brand that has made a significant impact on the international stage in areas that include dynamic campaigns, multiple stores in international markets and e-commerce.

THE SS17 NEW YORK FASHION WEEK SHOW, SEPTEMBER 2016

In September 2016, almost 500 attendees watch the spring summer 17 show at the Cunard building in New York. The collection demonstrates a looser silhouette and a range of textures, from crushed velvet to smocked lace. Victoria Beckham debuted the Ready-to-Wear collection on the catwalk at New York Fashion Week in September 2011, choosing the New York Public Library as the venue for the first show. Signalling the growth of the collection and the business as a whole, the show format allows the brand to communicate its creative vision for the season ahead to the hundreds of fashion press and buyers who attend.

Credits: Story

This exhibit was created by the British Fashion Council in collaboration with Victoria Beckham. Special thanks go to Alison Cain and Reese Simmons for their help in creating this online exhibit.

All rights belong to Victoria Beckham unless otherwise specifically stated.

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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