From traditional to modern-day makeup: New forms of rouge
While the Meiji government implemented modernization policies to catch up with the European powers, Japanese makeup styles also needed to shake free from traditional beauty styles.
Along with importing cosmetics from Western countries such as France, Germany, and the United States, many kinds of cosmetics and skincare items including soaps, creams, pomades, perfumes, unleaded oshiroi, and multicolor oshiroi, were researched, improved, and developed in the Japanese cosmetics industry in the Meiji Period. However, many Japanese women still used lip rouge that was brushed inside beni-choko (domed rouge container).
The turning point came in 1917 when Nakamura Shinyo-do released the first domestic lipstick (bo-beni). After this, the form of Japanese lip rouge changed from beni-choko to the lipstick type.