Don’t Stop Now: Fashion Photography Next was a group exhibition curated by Magdalene Keaney that explored ideas and themes found in contemporary image-making and photography.
Explaining the concept behind the show curator Magdalene Keaney said, “If someone tells you not to stop it means you must be doing something good to begin with! The title of this exhibition is intended as a clarion call.” Featuring photographers who push the boundaries of fashion photography and who are developing new and radical ways to progress their art, this exhibition brings together the industry’s most exciting and maverick talent.
Part 2 focused on two of the most prevalent approaches in contemporary fashion photography – Artifice and Authenticity. Keeping central to the idea of contrast between the two positions, it simultaneously acknowledges that divisions of ‘fantasy’ and ‘fact’ are often not simplistic or clear-cut in contemporary practice.
Don’t Stop Now: Fashion Photography Next was initiated by Foam Fotografiemuseum Amsterdam and co-produced with Fashion Space Gallery, London College of Fashion.
The exhibition was curated by Magdalene Keaney and is accompanied by a book published by Thames and Hudson, Fashion Photography Next, 2014.