2016

Espaço Olavo Setubal

Itaú Cultural

Occupying two floors of Itaú Cultural in São Paulo, in a total of 514 square meters, Espaço Olavo Setubal was opened in December 2014. This permanent exhibition includes works of two specific collections - 'Brasiliana Itaú' and 'Itaú Numismatics' - part of the largest art collection of a private company in Latin America.

Organized by Itaú Cultural staff, starting from a long research that started in 2009, the exhibition walks us through five centuries of brazilian history, aiming to share this important collection with the largest number of people.

Unknown Brazil
It was from the coast that the current brazilian territory started to be discovered by european explorers. During the first hundred years, the countryside was largely unexplored. Maps outlined only part of the coast and named this land simply New World or Land of Parrots.

No artist visited Brazil in this period. The images were created in Europe from written accounts and descriptions. The dominant theme was cannibalism, present in most of the pictures depicting the country.

The eight years spent by Maurício de Nassau in the Northeast were worth the precious legacy of young scientists and artists of the Dutch delegation, who published in large illustrated books all the images and information gathered in Brazil.

Take a virtual tour through the Palace of Friburgo, built as a residence for Maurício de Nassau in 1642, in Recife - PE. The project was developed over two years through studies of paintings, prints and documents from the period.

The concern to keep Brazil secret increased after the discovery of huge deposits of gold and diamonds, around 1700, in Minas Gerais.

Around this period, came to light a myth of brazilian art, Antônio Francisco Lisboa, known as Aleijadinho. It's his this image of Our Lady of Sorrows, made from polychrome cedar.

Brazil of the Naturalists
With the arrival of the portuguese royal family and the opening of the ports in 1808, the country was finally revealed to the world. In the following decades it received hundreds of artists and scientists determined to register the territory, its customs, its flora and its fauna, moved by the enormous curiosity restrained for 150 years through which the country was closed.

In this period, stands out the album Travels in Brazil, published in Munich in 1823, by J.B. Von Spix and C.F.P. Von Martius, with beautiful prints illustrating indigenous people, including portraits of Iuri, Miranha and Muxuruna.

Brazil of Slavery
A dark and determinant chapter of Brazilian history, slavery was portrayed by lots of traveling artists. The Englishman Henry Chamberlain visited Rio de Janeiro in 1817 and, five years later, launched in London the first collection of prints focused on slave labor.

Also present in the collection, the works of Rugendas and Debret show scenes of slavery in different contexts - rural and urban, the everyday life of forced labor and rare festive occasions.

Itaú Cultural
Credits: Story

ESPAÇO OLAVO SETUBAL
Avenida Paulista, 149 (4th e 5th floors)
São Paulo - SP

tuesday to friday 9h to 20h
saturday, sunday e holidays 11h to 20h

phone (11) 2168-1777
atendimento@itaucultural.org.br


COORDINATION
Eduardo Saron
Henrique Idoeta Soares
Sofia Fan


CURATORSHIP
Pedro Corrêa do Lago
Vagner Porto (numismática)


PRODUCTION E DOCUMENTATION
Angélica Pompilio de Oliveira
Edson Martins da Cruz


EXPOGRAPHY PROJECT
T+T Projetos
Daniela Thomas
Felipe Tassara
Tania Menecucci


ARQUITECTURE
B7 Arquitetura e Design
Vlamir Saturni


PRODUCTION DIRECTION
Ana Francisca Sales
Edvaldo Silva
Juliana Monteiro dos Santos


ARCHITECTURE PRODUCTION
Aline Arroyo Oliveira
Érica Pedrosa


TECHNICAL PRODUCTION
Vinicius Ramos
Wanderley Bispo


PRODUCTION ASSISTANCE
Manuseio Montagem e Produção Cultural
Claudia Silva


LIGHTING PROJECT
Design da Luz Estudio
Fernanda Carvalho


EDITING COORDINATION
Carlos Costa


EDITORIAL PRODUCTION
Lívia Gomes Harazabedian


TRANSLATION
John Norman


TEXT REVISION
Ciça Corrêa
Polyana Lima
Tatiana Diniz


MULTIMEDIA PRODUCTION
Ricardo Tayra


VIDEOS E ANIMATIONS
Birdo Studio


VIRTUAL 3D ENVIRONMENT
Jonathan Medina
Marcos Cuzziol


RESEARCH 'BRASIL DA CAPITAL' MODULE (DIAGRAM)
Cau Barata


CONSULTING ON CONSERVATION
Library Services Conservação de Acervos de Biblioteca


ACKNOWLEDGMENT
Zeca Rudge, Ruy Souza e Silva, Alfredo Gallas, Eduardo Giannetti e equipe do Itaú Cultural


TRIBUTE TO THE NUMISMATIST
Herculano Pires (in memoriam)

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
Translate with Google
Home
Explore
Nearby
Profile