21 rooms, over an area of 3,600 square metres, tell how the car was born, was developed and became popular, keeping pace with the evolution of the 20th century. The itinerary is circular and takes visitors from the Library in “Genesis”, the first room, where information about the origin of locomotion is given and homage is paid to the many ingenious precursors of the mechanical engine, to the “Destiny” room, the last on this floor. Here, an attempt is made to get us to imagine the world we will find ourselves living in tomorrow. In between, there are nineteen other rooms telling the story of the twentieth century, taking in Futurism, the First World War, the advent of the utilitarian car, the Italian school of body work, the discovery of aerodynamics, female emancipation, the race towards mass production, the fall of the Berlin Wall, American advertising slogans, consumerism and ecology. It’s a story with many different threads, the guiding principle being to make us understand how far the motor car influenced, conditioned and favoured the most distinctive historical, economic, artistic and social events of the last century.
All the staff of the Museo Nazionale dell'Automobile di Torino, and in particular those who have taken care of this project:
Claudia Debenedetti: contents editor
Lorenza Macciò: communication
Paola Masetta: coordinator