Image. Fashion. Networks.

Foto Museo Cuatro Caminos

Mexican fashion photography in the pages of magazines. 

The dresses are as far removed from basic patterns as you can get, as is the makeup, the pose and, therefore, the image.

The images are created by constructing avatars in real-life, through representation, and digitally.

The makeup and appearance exist only in the fallacy of a screen.

The thing that once characterized photography—its veracity—is, in fact, always artificial when it comes to fashion photography.

The model poses with minimal props at the moment that the photo is taken.

Digital technology turns the image into something that has never been seen before.

The final image stems from the photographer’s imagination, not the restrictive reality of the shot.

The design and set-up extends to the face, which holds an empty gaze like that of a mannequin, puppet, or avatar.

People say that Mexicans are a mixed race.

That is true, but we are not just the sum of two parts—Spanish and indigenous—we have a third root: black skin.

There is still a way to go before diversity stops feeling like an alien concept to us.

We do not know if we are a melting pot: if we can accept the plurality of a thousand aesthetics.

The adventure of a new character: Latina, supermodel, and cat trainer in equal measure.

But it is the image of a generation that, empowered by the Internet, has discovered that its voice is louder when amplified through networks.

The resources actually required for the image may be minimal, but the result is powerful.

This is the exhibition’s flagship image.

A face reminiscent of the performer Leigh Bowery, who poured colorful, molten candle wax over his bald head.

This exhibition does not define a territory, but presents fashion photography in Mexico today.

Conscious of what is happening outside, stemming from the hackneyed world of overly conservative fashion editorials.

A sexy photo that hints at other kinds of beauty and plays a little with gender and identity, while retaining the significance of the here and now.

Issa Lish is the most important international model to have come out of Mexico, and she has shone on the global catwalks of designers such as Westwood and Kawakubo. An international beauty, she is Japanese by race but was born in Mexico.

Some of these artists are spearheading creativity from Mexico all across the world.

They have launched independent magazines and develop projects beyond the perimeter of great art, revitalizing the language of images from a more youthful perspective.

Photography is always the means by which we are made aware of dresses and brands.

Our fashion—Mexican fashion—is constantly evolving.

These photographs enhance the promise of a three-pronged approach (fashion-editorial-image) that is yet to be consolidated.

They breathe fresh life into photography by offering another point of view

and only those photographers who break away from the soft images of conventional media

will be able to stand the test of time and become legendary names.

They will be part of a greater worldview in which, as always, the photo and the dress go hand in hand, inspiring dreams and aspirations in the viewer’s imagination.

As the spectrum of beauty is widened and gender diluted, there is no such thing as black or white; male or female.

This disruptive generation of fashion photography in Mexico has a visual grounding that allows it to create global images.

Closely linked to young fashion trends in Europe.

Breaking the traditional boundaries that characterize typical Mexican fashion.

Any identity is the identity of the Internet.

That construct is one of the characteristics that defines these artists.

In Pose, the projection, or even costume, is a layer of fashion that hides what we are so that we can become what we want to be.

Today’s photos show framed legs and untraditional poses that are relaxed and inviting—millennial apathy.

And those bodies in space are no longer just bodies centered in front of a cyclorama.

Break free from your restraints: that is what the Mexican duo Santiago & Mauricio did when they opted for a freer form of fashion. And they are based in New York. Their company, Modoll, created a Pygmalion—a doll that comes to life to be the perfect model.

It allows us to see from another perspective.

It is the most beautiful woman in the world, without a fixed gender.

A boy knows that they can wear any color without that determining the spectrum of color that makes up their being.

International models who redefine beauty in a world where uniformity is no longer the norm.

The essence of fashion: affectation that becomes imagination.

Fluid gender: men no longer have to be strong and muscular. The male image breaks with traditional notions of gender and sexuality.

These lines are becoming blurred in the world of global fashion.

A new concept of beauty shatters the mold to reveal something “strange.”

Dreamers, dreaming the perfect dream of a perennial youth that is no longer limiting but appealing, because the concept of “young” cuts across generations.

Projects such as the one devised by CROM magazine are daring and tenacious enough to appeal to international models.

This CROM attitude opens the doors to variety and disparity.

It is fueled by a growing Internet culture.

It is bigger than the limited, conservative sphere of Mexican fashion.

It is not a magazine; it is a social network.

What can be seen can be shared.

If they say that Mexico is in fashion, then it is a new, cosmopolitan country.

Its roses are not only offered to the Tepeyac shrine, but to the world.

Credits: Story

Gustavo Prado
Melissa Valenzuela

Corrección de textos:
Samantha Urdapilleta

Raúl Flores

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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