Over the years Holland Festival has attracted designers who make cutting edge posters.
From 1954-1965 and 1969-1972, the Holland Festival posters were designed by Dick Elffers. His contributions grew into a poster culture which some colleagues saw as an example and others as an obstacle, because Elffers set the tone high. The Holland Festival poster became renowned in the designer world of The Netherlands.
With Ruth Mackenzie following in the footsteps of Pierre Audi as artistic director in 2015, a new era has begun for the festival and therefore also for its brand identity.
Thonik has been commissioned to create a design which shows the Holland Festival's high artistic quality and uniqueness, while at the same time appealing to a broad audience.