Lyndon B. Johnson and Hubert H. Humphrey ran as the Democratic nominees in the 1964 U.S. Presidential election. 


On November 22, 1963, when John F. Kennedy was assassinated, Lyndon B. Johnson was sworn in as the 36th U.S. President, with a vision to build "A Great Society" for the American people.

The first family included President Johnson, First Lady Claudia Alta Taylor "Lady Bird" Johnson, Lynda Bird Johnson and Luci Baines Johnson.

"A Great Society" for the American people and their fellow men elsewhere was the vision of Lyndon B. Johnson.

In his first years of office he obtained passage of one of the most extensive legislative programs in the Nation's history.

President Johnson kept a selection of gifts in a special ‘giveaway’ drawer in his desk in the Oval Office. ‘Giveaways’ ranged from cigarette lighters, pens, and small pocket knives to Western hats.

This section contains original items made for President Lyndon B. Johnson's 1964 election campaign

These are authentic, original holographic pin made for the 1964 election campaign for President Lyndon B. Johnson.

This is an original "LBJ for the USA" bumper sticker.

This is an original "LBJ USA" bumper sticker that includes a photo of President Johnson in an outline of the United States.

This is an original "LBJ for the USA" campaign ribbon.

This is a campaign matchbook with "LBJ HHH For The USA" emblazoned on the front. "HHH" were the initials for President Johnson's running mate Hubert Horatio Humphrey.

The campaign matchbook had the phrase "Vote Democratic" printed on the top.

A matchbook holder with "LBJ" written in front carrying a campaign matchbook.

A golden matchbook holder with the initials LBJ written in front is one of the items on display at the Lyndon B. Johnson State Park & Historic Site in Stonewall, TX.

LBJ matchbook holder with campaign matchbook.

The back of the campaign matchbook includes images of Lyndon B. Johnson and Hubert Horatio Humphrey in an outline of the United States of America.

The 1964 campaign matchbook in the LBJ matchbook holder.

Credits: Story

Photo credits: Chase Fountain, Texas Parks and Wildlife Department, 2016

Credits: All media
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