The Home of Italian Identity - The strength of Limits

Padiglione Italia Expo Milano 2015

A Journey through the Exhibition “The Home of the Italian Identity”

A Journey through the Exhibition “The Home of the Italian Identity”
The Home of Italian Identity was not an exhibition but a sensory and emotional project designed to make young Italians aware andproud of the many wonders of their country. We therefore chose to adopt a contemporary language, devoid of any filters or museum conventions; a language based on a range of different perspectives and straightforward concepts, presented in an amusing and enjoyable way.In order to recreate the Italian identity Marco Balich, Artistic Director of the Italian Pavilion, toured Italy together with sociologists Giuseppe De Rita and Marco Bonomi, to show what Italy is like today.Each region presented a worthwhile tale of expertise, one of beauty, and one concerning the future. The Home expressed this potential through technological and provocative displays, and the vital energy of the nursery – Italy’s driving force.
The potential identified brought together under four simple headings many of the contributions which Italy has to offer on the theme “Feeding the planet, energy for life”. The “Power of know-how” presented the stories of remarkable men and women capable of making the earth fruitful by loving and respecting it. The “Power of beauty” offered a marvellous journey to experience the “extraordinary panoramas” of Italian landscapes and architectures. The “Power of the future” featured a wonderful Italian garden,with a seed planted by each region – and a story for each seed – so as to turn the Palazzo into the garden of Italian biodiversity. Finally, the <b>“Power of limits”</b> illustrated how obstacles and difficulties can become a driving force for creativity and ingeniousness. In addition to all this, the Home also featured provocative displays such as “The Mediterranean without Italy” and “blind” sensory itineraries, along with artworks and markets: a rich and intriguing exposition that raised many questions and suggested a few answers. The exhibition section marked in pink is the one dedicated to "the Power of Limits".
The World Without Italy
How many Americans know that the White House, one of the symbols of the United States, would not exist in its present form if an Italian architect (Palladio) had never existed? How many Michelin-starred chefs would have to cancel half of their menu without the remarkable contribution of Italian cuisine? To what extent has Italian beauty conditioned and characterized contemporary aesthetics? A provocative challenge: a narrative “in the absence of…” How to describe the complex and remarkable contribution which Italy has made to the development of world culture in a direct, amusing andmemorable way? By removing Italy from the map.

The World without Italy, Detail

Balance is the result of choices.

What do we want
Is it for us
Is it for you?

Leather boot
Are you us?

Skin, Mediterranean

Sent over
Cross the sea

Are you me?
Come over

Balance is the result of choices

Empty boot shape
In a full basin

On the Swiss shores
Kids silently playing

Chocolate paper
The heart boot of opulence and hate

Hunger of Chokora paper and waste

1300 is not a distance
Sugar coated leftovers

No Venice, left lovers,
no bells reverb

No marbles in Florence
The basin would echo the cry

Balance is the tone of our voices

Pigeons like seagulls
Following ships to den mittel Europa

Did find the plastic, did find the copper

Finally landed in Salzburg, Geneva

Rust cages, meat loafs
Rottingly even
When lakes become fjords

Ships tend to drift-off
Bottle milk blue

Float not I am
Mold is new vintage

Bottle dry glue
More just percentage

Bud earth
Boot earth

Spring tender will you

Balance is the result of presence

Black water
Your birth cross the sea

Rusted sink
The basin is full

Mediterranean skin
1400 is not a number

You are us
Balance is the result of knowledge.

(Tommaso Bernabei's poetry)

The Strength of Limits
Limits are a driving force, generating ingeniousness and creativity; similarly, obstacles are what powers creative thinking.Creative thinking generates innovative ideas, solutions locally developed but globally valid in response to the themes of Milan Expo 2015. This is the space that contains the seeds of the Tree of Life, those discreet seeds of inspiration that we wish to share with the rest of the planet: inventions, projects, and enterprises that sprang from a network of human expertise that combined research centres, entrepreneurs,universities, and private citizens.The objects and artefacts in the display cases encapsulate this story with texts, icons, along with videos created by the students from the Centro Sperimentale di Cinematografia.

Regione Abruzzo
Pier Paolo Visone - Peltuinum
“Curative saffron”
Saffron is not only a fabulous spice, but contains a molecule which can be used to cure a variety of eye diseases.

Provincia di Bolzano - Alto Adige
Walter Huber, H2
“An eco-friendly fuel”
Alternative fuels for automobiles is an important contribution to a sustainable future.
Hydrogen provides such a solution.

Daniele Gioia - Recofunghi
“Mushrooms from leftover coffee grounds”
Growing mushrooms in leftover coffee grounds might not save the planet, but it contributes to a sustainable lifestyle!

Carmelo Basile - Fattoria La Piana
“Zero-impact Pecorino cheese”
How can you produce a prize-winning Pecorino cheese at a reasonable price? Simply by recycling the scraps and leftovers…

Antonio Limone - Istituto Zooprofilattico Sperimentale del Mezzogiorno
“A QR-code for food”
A handy QR-codethat provides reliable data on the food that we buy.

Regione Emilia-Romagna
Eros Gualandi, Coop Il raccolto
Agriculture wastes a vast amount of fertilisers because of the lack of precision in the estimations of quantity. Technology can solve the problem

Regione Friuli Venezia Giulia
Barbara Codan - Genius Food
“An app that reads labels”
This handy smartphone app provides detailed information on food products, making shopping easier and safer.

Regione Liguria
Sergio Gamberini - Ocean reef
“Nemo’s garden”
Directly inspired by Jules Verne, a cultivation of basil plants, “leagues under the sea”! When soil is not enough…

Regione Lombardia
Lelio Mondella - Calvisius
“The Italian sturgeon!”
The Italian caviar, a global excellence produced thanks to a system recycling hot water from a nearby steel plant

Regione Marche
Enrico Loccioni - Loccioni group
An industry with an active role in taking care of a nearby river. This stretch of water also offers a source of clean energy.

Regione Molise
Dalila Trupiano - Banca del germoplasma
“The DNA of beans”
Studying the food we eat scientifically enables us to assess its quality and preserve its biological heritage.

Regione Piemonte
Adriano Marin - WOW Water
A highly cost-effective device capable of separating polluted molecules (including radioactive ones) in water.

Paolo Bellolari - Conservatorio I giardini di Pomona
The fig plant can grow practically anywhere without treatment, and is worth studying as a solution for the planet’s nuturitional needs

Regione Lazio
Giorgia Ferrari - Ferrari Farm
“Tomatoes on Mars”
Plants can grow anywhere! This is the first European hydro-culture, in a closed and sterile environment.

Roma Capitale
Maria Fermanelli - Cose dell’altro pane
“Bread and pastries for everyone!”
The food we eat should not be indiscriminately delicious, wihch is why gluten-free products should be tasty.

Regione Autonoma della Sardegna
Luca Ruiu - “Bioecopest”
“Natural pesticides”
How to avoid using chemical pesticides? By infecting insects with microbes that are harmless to humans.

Regione Sicilia
Enrica Arena
“Orange fibre”
Scraps and leftovers can always be recycled – even to produce a fabric.

Regione Toscana
“Drones for farming”
The use of drones for monitoring agriculture can be very helpful in detecting anomalies in the fields.

Provincia Autonoma di Trento
Alberto Ferrarese - Biosoil Expert
“Safeguarding the soil with roots”
A natural solution for reducing the erosion of riverbanks by providing plants with root formations.

Regione Umbria
Catia Bastioli - Novamont
“Biodegradable plastic? It can be done!”
The “disappearing two-week plastic” is made entirely of natural biodegradable materials.

Regione Autonoma Valle d’Aosta
Mauro Jaccod - Skyway Monte Bianco
“High-altitude bubbles”
“The sky is the limit”, but not for this wine cellar located high on the slopes of Monte Bianco.

Elisabetta Collini - Progetto Quenthrel
Learning from the plants
Our solar energy technology suffers from the large amount of energy loss, so we can learn from the energy efficiency of plants.

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