THE GAMES HOST COUNTRY AND CITY
Munich 72 - Tradition and modernity by International Olmympic Comitee (IOC)The Olympic Museum
Munich: a city of folk garments/dances and local traditions – with its Lederhosen, Dirndl, Schuhplattler and Oktoberfest – and also the modern, industrial home of automobile manufacturer BMW.
Lederhosen - short leather breeches – form part of the traditional Bavarian folk costume for men.
The Schuhplattler is a folk dance in which the performers jump up and down to the music while striking their legs, knees and feet with their hands held flat.
Oktoberfest with traditional Dirndl costumes and, of course, tankards of beer.
The industrial site and headquarters of automobile manufacturer BMW (Bayerische Motoren Werke).
Munich 1972 (1972-01-01/1972-01-01) by IOCThe Olympic Museum
THE SIZE OF A CAPITAL, THE CHARM OF A SMALL TOWN
Munich, the Bavarian capital with over one million inhabitants; and Munich, the city with a relaxed, almost Mediterranean way of life.
The Olympiapark and the Olympiaturm, the broadcast tower with a height of nearly 300 metres.
The Marienplatz in the pedestrianised historic city centre, with the church and the town hall.
Munich 1972 (1972-01-01/1972-01-01) by IOCThe Olympic Museum
THE DARING DECADE
A heady mixture of psychedelic designs, colours and materials; rounded objects and low furniture to create a cocoon feel: a wave of colour and fun swept through the seventies!
A Volkswagen camper van in very seventies colours.
Even the wallpaper was brightly coloured.
Colour television increasingly became the norm.
Munich 1972 (1972-01-01/1972-01-01) by IOCThe Olympic Museum
RIGOUR, CONSISTENCY AND EFFICIENCY
From the decoration of urban areas to matchbooks, everything went together; everything followed the playful, colourful spirit inspired by Otl Aicher and his team; everything contributed to make the Munich Games a historic and instantly recognisable edition.
Olt Aicher: Design Director Munich 1972The Olympic Museum
OTL AICHER
“The setting for the Games plays a decisive part in their success.”
Otl Aicher and his team.
The Look of the Games poster: everything has to go together.
The Games visual identity in the city and at competition venues.
30x30cm “Swiss Baptist” pocket tissue distributor.
Matchbooks.
Aesthetic and functional clothing, with a colour code for each area (welcome, security, toilets, etc.).
Hostess uniform inspired by traditional Bavarian dress.
Cufflinks.
Portable radio, orange with rounded corners in the seventies style.
The rounded seventies style again.
Munich 1972 (1972-01-01/1972-01-01) by IOCThe Olympic Museum
A RAINBOW PALETTE
The idea was to give a new image of Munich and Germany, totally different from that of the 1936 Games in Berlin. So fresh bright colours inspired by the Bavarian countryside and the spirit of the 1970s, but no red, black or gold.
The official poster in “Olympic Blue 72” and “Olympic White 72”, two colours which represented Bavaria and its culture; designed by Gerhard Joksch, who also created the pictograms.
Poster for the wrestling competitions in “Olympic Orange 72”. All the posters were by Gerhard Joksch.
Poster for the equestrian competitions in “Olympic Light Orange 72”.
Poster for the football competitions in “Olympic Green 72”.
Poster for the kayak competitions in “Olympic Silver 72”.
Poster for the gymnastics competitions in “Olympic Blueviolet 72”.
Mascot presentation poster in “Olympic Dark Green 72”.
Munich 1972 (1972-01-01/1972-01-01) by IOCThe Olympic Museum
A RAINBOW SAUSAGE DOG
The Bavarian touch, with the most popular dog in Bavaria, and the six “Olympic 72” colours: corporate through and through!
Elena Winschermann: Graphic designer Munich 1972The Olympic Museum
ELENA WINSCHERMANN
« A mascot compatible with the entire design »
The early stages of Waldi.
Waldi as a work in progress.
Waldi in the six “Olympic 72” colours.
Waldi was the first official mascot in the history of the Summer Games. Here he is as a cuddly version for small children.
Munich 1972 (1972-01-01/1972-01-01) by IOCThe Olympic Museum
« RADIANT MUNICH »
This is the message expressed by the emblem with its crown of rays of light, reflecting the spirit of the Games in Munich: fresh, generous, bright.
Seeking the best solution.
Adding the five rings, which have to be included.
All the elements are there: “M” for Munich, the date of the Games, the rings and the crown of rays of light.
There it is in the Design Manual.
Munich 1972 (1972-01-01/1972-01-01) by IOCThe Olympic Museum
« GEOMETRIC MAN »
A silhouette made up of simple circles and straight lines, adapted to illustrate 21 sports. A precise and pared-down process to create a universal language that everyone can understand.
Gerhard Joksch: Caricaturist and graphic designer Munich 1972The Olympic Museum
GERHARD JOKSCH’S ABSTRACT THINKING
Pictograms in their black-and-white version and six “Olympic 72” colours version.
Gerhard Joksch, lithographer and caricaturist, creator of the pictograms and posters for the Munich 1972 Games.
