Follow the life of a Heinz pickle as told by our collection of artifacts and images.
Salesman used items such as this pickle sizer and profit scale to help the grocer generate the most profit from the Heinz products he purchased. The sizer illustrated the variety of Heinz pickles that could be purchased by the grocer. Because Heinz regulated the size of the pickles in barrels and jars they could tell grocers exactly how many pickles were in each and calculate accurately the profit. Heinz’s competitors packed in bulk and the grocer never knew what they had to sell until opening the container.
Once the salesman established relationships with grocers, they returned often to take orders, introduce new products, provide samples, and help with advertising. They created store and window displays, provided signs and trade cards, ensured the Heinz products were well placed and cared for, and held week-long product demonstrations. Heinz pioneered the strategy of offering food samples to win new consumers.