A presidential campaign involves time, money, staff, and good messaging. The forms of campaign messaging include posters, buttons, t-shirts, campaign commercials, and stump speeches. This exhibit illustrates the ways in which the Jimmy Carter campaign and his surrogate groups (Peanut Brigade) used to promoted the candidate and his message during the 1976 presidential election.
President Ford received a lot of criticism from Americans, especially Democrats, because one month into his term, he pardoned President Nixon for any crimes he may have committed while in office- referring to the Watergate Scandal.
However, historians now agree that Ford’s Pardon was the right thing to do to protect the “Office of the President” and allow the country to move on and heal.
T-shirt. White ringer T-shirt with dark green bands around sleeves and neckline. Black and white image of Carter in the center of a green circle that reads, “Jimmy Carter for President.”
At bottom,in small black letters, "Pd. for by the Carter Presidential Campaign Committee, R. J. Lipshutz, Treasurer".
T-shirt. White ringer t-shirt with dark green bands around sleeves and neckline. “Georgia Loves Jimmy Carter” with the image of a heart and a peach.
In small letters at bottom, "Paid for by the Jimmy Carter Presidential Campaign Committee, R. J. Lipshutz, Treasurer, P.O. Box 1976, Atlanta, Georgia 30301."
Pendant. A pewter pendant, on obverse, Carter in profile and the capital building, "1976" along left edge "Why not our best? Carter for President".
On reverse, "The sad duty of politics in the establish justice in a sinful world." An olive branch is on each side of quote.
Why Not the Best was the name of Carter's autobiography that he published in June 1976 to introduce himself to the American people. He had served as governor of Georgia from 1971-1975.
Matchbook. White cardboard cover with green lettering "Jimmy Carter for President '76." On reverse, "For America's third century why not our best? Elect Jimmy Carter President."
As told in An Hour Before Daylight, President Carter never smoked as his parents and three siblings did smoke and all died of cancer.
Poster. Green background with image of Jimmy Carter and Walter Mondale in black negative photographic image.
White lettering, "Jimmy Carter/ Walter Mondale/ to bring America/ together again", below photo in black text, "In the spirit of '76/ for full employment/ and a fuller life/ International Ladies Garment Workers Union, 1710 Broadway, New York, New York/ Sol C. Chaika, President."
Poster was paid for by the ILGWU and supported Carter during his campaign
This online exhibit was made possible through the combined efforts of the Jimmy Carter Presidential Library and Museum staff.
Co-Curator - Ryan Rutkowski, Archivist
Co-Curator - Danielle Bevacqua, Program Support Assistant