"Ananta - The Flamboyant Stitch" a fashion show, was held on December 19, 2009 at Ahmedabad. This was a stepping platform for SEWA artisans to show off their hard work and open doors to a sustainable and opportunity-filled future.
Women of Gujarat, spread in thousands of homes across Kutch and Patan districts, have come together to gain from the economic upswing.
“If the markets do not reach us, we will reach the markets,” said Reema Nanavaty Chair Person of Trade Facilitation Centre of SEWA. The centre is owned by 15000 SEWA member women.
"Ananta-The Flamboyant Stitch" was held on December 19 2009 at Ahmedabad. It was a collaboration between SEWA, Alliance Francaise and the Kanoria Centre for Arts, Ahmedabad. After the resounding the success of this fashion show which featured apparels from the Hansiba brand "Ananta" was showcased in Delhi on 27th March, 2010.
It aimed to provide a platform for women to market their craftsmanship skills and to support them in improving their socio-economic status and building a sustainable income through various opportunities. "Ananta" covered a fashion show, an exhibition of home furnishing and sketches, films, folk music, dance, workshop for children and rural cuisine.
Shree Ela Bhatt, Founder of SEWA with women artisan from Patan at Ananta event quotes, “Ananta – means 'iterative or never ending' in Sanskrit – I would like to convey the message that we the sisters of SAARC countries will stitch, weave, embroider ourselves together through our work and build a peaceful neighborhoods which ensures 'Economic Freedom' to all. ‘Ananta’ links the local artisans to global markets."
“In Ananta I see my vision of regional integration by women, for women and of women – as workers, producers, artisans, designers – which has my dream of poverty commission – outcome. I wish Ananta all success and may Ananta travel to all our neighbouring countries and build our collective brand of Ananta – the 'Made in SAARC' regional markets."
“When I wear khadi, I embody a worldview. Khadi stands for all that is local, and sustainable in the economy, in society and in the environment. By wearing it, I honor the spinners, the weavers, and workers who work with their hands. My money supports the poor village producer.” - Shree Ela Bhatt, founder of SEWA.