無 [FROM MOO]: DEMOO's 30 Year Anniversary Archive Collection
The brand selected as an honorary designer for 2019 S/S Seoul Fashion Week
無 [FROM MOO]
無 [FROM MOO] is the 30th anniversary special exhibition for the 2019 S/S Seoul Fashion Week by the honorary designer Park Choon-moo. Park Choon-moo was named the honorary designer of 2019 S/S Seoul Fashion Week for his contribution to enhancing the status of Korean fashion in the global fashion industry. This special exhibition is a fashion archive that covers DEMOO Park Choon-moo's past 30 years of history, and features a variety of fashion designs from the brand DEMOO that took the Korean women's high fashion world a step forward and coined the term "DEMOO style."
BLACK & WHITESeoul Design Foundation
DEMOO is based on the beauty of strong contrast and soft harmony.
DEMOO's 2003 F/W black collection
Architectural tayloring and flowing silhouette, pure beauty and maturity, black and white, maximalism and minimalism. DEMOO has built its own unique design world, bringing together the hard-to-coexist aesthetic concept. Designer Park Choon-moo, who launched the DEMOO in 1988, is the firm root of the brand that blossomed "Modern avant-garde look" in Korea based on his contemporary senses and deep philosophy.
"Black evokes an incomparable depth. Black is strong.”
Park Choon-moo, 1996
DEMOO's fabric
The fabric that transmits light, such as Shah, Novang, Messi, and Jersey, makes us think anew about the colors and shapes we see now, the nature of the design that exists beyond.
BLACK&WHITE (2018-10-16) by PARK CHOONMOOSeoul Design Foundation
DEMOO's exhibition will show the multi-layered beauty and the depth of colorless that DEMOO has expressed in more than 100 dresses made of translucent material.
The baggy pants
DEMOO's experimental spirit created women's clothing like men's clothes, clothes that changed structure freely with zipper, and long-bottom exhaust pants. One of them is DEMOO's signature silhouette exhaust pants. These are exhaust pants that DEMOO has created over the past several seasons of the work. You can see DEMOO's exhaust pants that blend harmoniously, although the timing is different.
"I want to deconstruct principles."
Park Choon-moo, 1994
Using natural white
DEMOO highlights the structural form of the garment by extreme moderation in decoration and use of color, and shows the subtle depth of color through achromatic color. The work is a collection of DEMOO's native white works from 1999.
écru collection écru collection (2003/2016) by PARKCHOONMOOSeoul Design Foundation
The spirit of avant-garde
The avant-garde look of DEMOO, whose collar and even a small line are always expressed in different ways, asks again questions about the nature of the garment and makes them think a new.
Structural archiving clothes_black Structural archiving clothes_black (1999/2016) by PARKCHOONMOOSeoul Design Foundation
"To me, clothes are a question. Ask yourself why the sleeves are here and why the jackets are all of the same shape. Undeterred and disassembled constantly."
Park Choon-moo
The visual graphics archiving tunnel
It displays DEMOO's early photographic and graphic designs.
History of Demoo's visual works History of Demoo's visual works (1995/2018) by PARKCHOONMOOSeoul Design Foundation
The pictorial works involving top fashion photographers of the time, including Kim Yong-ho, Vincent Sung and Choi Geum-hwa in the 1990s, are surprisingly fascinating from the current perspective, which is in 2018. DEMOO's visual works with unequaled value in design show its challenging spirit that has been creating new rules of fashion with bold ideas and refined flair every season.
The coat collection
DEMOO's new coat collection with 10 artists. If you look up and look at the past archive costumes, you will see them as a stepping stone to the present day.
Coats collections in artist collaborationSeoul Design Foundation
Coats collections in artist collaborationSeoul Design Foundation
Coats collections in artist collaborationSeoul Design Foundation
Coats collections in artist collaboration Coats collections in artist collaboration by PARKCHOONMOOSeoul Design Foundation
DÉMOO 30YRS ARTIST COLLABORATION by PARK CHOON-MOOSeoul Design Foundation
Through collaboration with 10 actors, musicians, and artists – Kim Yoon–ah, Byun Jung–soo, Bae Jong–ok, Song Kyung A, Eun Mee Lee, Hyejoo Lee, Jeong He–in, Kelly Park, Han Go – eun, Yeri Han – the designer reinterpreted 10 iconic coats of DEMOO, which have been loved for the past 30 years in a contemporary flair.
"DEMOO is so good at purifying the monotony of black that it creates its own edge different black," actor Han Go-eun said.
Minimalism
DEMOO's minimalism, which excludes decoration, is not explained by just one word: "simplicity." Whether Kim Yong-ho, a photographer who has been carrying DEMOO's costume on camera since the early 1990s, it is DEMOO's clothing to "stimulate latent adventurism in people's minds." Wearing DEMOO's clothes is a clear manifestation of some Atticus. The attitude of not afraid of innovation in a fashion-conclusive way of life.
Silhouette (2018-10-16) by PARKCHOONMOOSeoul Design Foundation
Silhouette Silhouette by PARKCHOONMOOSeoul Design Foundation
SilhouetteSeoul Design Foundation
Paintings and drawings
Paintings and drawings by Park Choon-moo are the source of DEMOO design philosophy. Fashion designer and painter Park Choon-moo's Atelier has brought some of it to the exhibition. His abstract painting work, which began in the mid-1990s with a nude crook, leads to continued exploration of the body and experimentation with colorless depth. The structural arrangement of the repeated lines and sides and the combination of multi-layered textures are in line with the aesthetics pursued by fashion brand DEMOO. KIAF (Korea International Art Fair) and Park Choon-moo's representative works unveiled through a number of group competitions.
Body sketches
DEMOO Park Choon-moo's female body sketches are collected. Her abstract painting work, which began in the mid-1990s with nude crooks, leads to continued exploration of the body and experimentation with colorless depth.
