100 Great Designs of Modern Times

In December 2018, Daniel Bentley, senior editor at Fortune magazine, approached ID to rerun the 100 Best-Designed Products research study, originally overseen by Jay Doblin 60 years earlier. Doblin’s survey “100 Best-Designed Products” was published by Fortune in 1959.
 
“Our report clearly identified that design has moved from being value-adding to value-driving, and that its focus has evolved from form and aesthetics to framing strategies and driving social impact.” —Denis Weil