National Panasonic

In 1970, the building-sized National neon sign on Nathan Road was replaced with an even larger one. The newly-christened National Panasonic sign extended above the building’s roofline, supplanting the “Eagle King” cigarette sign that had previously stood there. As the world’s largest neon sign during the 1970s, (according to the Guinness Book of World Records), the new sign set the National Panasonic logo and English and Chinese brand names on a blazing background of red neon tubes for an even more spectacular effect than before.