Gal & gal o

This is the heyday of agejo (ageha girls), who prioritize their appearance over everything else. Fashions prioritizing appearance, rather than the brand, go mainstream. As gyaru (gals) become commonplace due to the popularity of koakuma ageha magazine, MEN'S KNUCKLE also becomes popular. The number of gyaru-o (male equivalent of the gyaru) grows, mainly in Shibuya.