A flag designed by Jeremy Deller and Fraser Muggeridge studio flies above Somerset House as UTOPIA 2016

The launch of UTOPIA 2016 was marked by the raising of a specially commissioned Utopian flag by the celebrated artist Jeremy Deller and Fraser Muggeridge studio who also developed the visual identity for the year. The flag was be raised on Monday 25th January as residents of Somerset House, and invited guests, gathered in the courtyard. The pair have also produced limited edition copies of the book, Utopia, transliterated into Thomas More's imagined Utopian language and exclusively available from Somerset House and The Courtauld Gallery. Commenting on how they approached the brief of designing a visual identity for UTOPIA 2016, Jeremy Deller and Fraser Muggeridge said “It’s a great image that a caveman would understand, associated with all kind of utopias: consumer, religious and youth cultural.”