A music recording session of Armaan. Left-right: Masroor Anwar (lyricist) , Sohail Rana (composer), Murad (producer), unknown person, Pervez Malik (director)

Murad and playback singer Ahmed Rushdie became quite a popular audio-video duo in the picturization of songs in films. Ahmed Rushdie was one of Pakistan’s finest versatile singers who contributed significantly to the golden era of Pakistani film music.The highest number of songs to be recorded in the history of Pakistani cinema were recorded by Rushdie, in various languages such as Urdu, English, Bengali and Gujrati. He is also credited as the first pop singer of South Asia who sang ‘Ko Ko Korina’ in the film Armaan – the first ever pop song of the region. Upon his death in 1983, Murad is believed to have said “My voice has died today”.