Active Flashmob in Milan

On February 2011 in Piazza Duomo in Milan, Active Surfaces, the materials that purify the air of nitrogen oxide just as trees do, give life to the flashmob "BE ACTIVE BE a TREE!" launching a message of environmental responsibility to the world.
The biggest ever human tree is created in Milan to say "we want to breathe again" with a symbolic act that travels around the world on the internet and is repeated in big cities all over the planet.
The key ambassadors behind this great mobilisation to promote environmental responsibility are the Iris Ceramica Group and GranitiFiandre, whose consciousness of environmental issues has led them to develop a super-material that cleans the air like a tree: Active Clean Air & Antibacterial Ceramic™, an innovative eco-active, anti-pollutant and antibacterial wall and floor covering that gives concrete form to the message behind the event.