IDCNY Center Two [back view]

Brochure for IDCNY (International Design Center New York) about Center Two. Text: “Center Two is architecturally compatible with its neighbor. Formerly called the Eveready Building and now known as the Bucilla Building, Center Two has over 55,000 square feet of space on each of eight floors, and a 30,000 square foot penthouse with a view of the Manhattan skyline to the west.”

IDCNY opened in 1985 in renovated factory buildings in Long Island City with space for showrooms and other services for the interior design and wholesale furnishings industry. Vignelli Associates designed all the graphics and signage for IDCNY.

Text from design:Vignelli exhibition label:
IDCNY, Graphic Identity Program, 1983-1989.
IDCNY is the International Design Center of New York, an international furniture merchandise mart in Long Island City, New York. The logo portrays elegance and strength through the choice of two contrasting typefaces. The program includes, graphics, invitations, publications, advertising, and signage. Based on three very basic elements - Bodoni type with black and red colors - the program is nevertheless extremely articulated and vibrant, and has achieved a very strong identity quite often imitated by similar organizations. Most of the pieces are designed by Michael Bierut and coordinated by Fern Mallis.