Blue Project: Cole and His Blue Things

Two children named Jiwoo and Cole took pictures of themselves, she of herself with her things in her room, and he of himself with his things in his room. What is the origin of gender preference for specific colors, of a girl’s preference for pink, or of a boy’s preference for blue? Every country has different cultures and no one forces children to choose a particular color. By looking at these children surrounded by piles of things - God knows what they are all for - the viewer ponders the colors of our consumer society.