Centric Launch Package

Discipline: Brand and identity systems design
Format: Animation, Logo
Design firm: MTV Networks
Creative directors: Kesime Bernard, Nigel Cox-Hagan
Art director: Phil Delbourgo
Producer: Gary Encarnacion
Client: Centric

For the launch of Centric, a new upscale channel targeting adult African-American and multicultural audiences, our goal was to create a brand experience that reflected the central role that African Americans have in the culture. From the logo, which used an array of colors converging on a deep brown core, to the vignettes representing a slice of life of the audience, we were able to communicate the brand essence in an authentic and aspirational way without invoking clichés.

Juror Notes:
Particularly liked the multimedia aspect. Not overdone where the tendency might have been to over-elaborate. Nice.

Great logo identity and video clips.