Design: Vignelli exhibition, Rochester, NY. Corporate Identity Programs

View of the "Design: Vignelli" exhibition, Benetton Galleries, Vignelli Center for Design Studies, Rochester Institute of Technology, Rochester, New York, United States. The "Design: Vignelli" exhibition opened in 2010 at the Vignelli Center for Design Studies, which is also home to their entire professional archives. The exhibition mirrors the "Design: Vignelli" exhibition which toured nine countries between 1989-1993. As with the previous iteration, Lella Vignelli and Massimo Vignelli designed the displays, wrote the descriptive text, and curated the artifacts for the exhibition. It is the last exhibition designed by the Vignellis that is still open to the public. Pictured: Corpgroup Graphic Identity Program (2006) and BK Corporate Identity, product design and promotional graphic program (2005)

Text from design: Vignelli exhibition label:
Corpgroup Graphic Identity Program
Santiago, Chile 2006
CorpGroup is a holding company with three branches: CorpBanca, CorpVida, CorpArtes. The first one of the most important Chilean Banks, the second an Insurance Company, and the third a Cultural Center. We designed the logo representing the three operational areas with a different color for each one of them and used that color as a basic identifier for all printed matter related to them. The use of the same symbol acorss the areas has increased the overall exposure of the brand.

BK Corporate Identity Product design and promotional graphic program
Milano 2005
For this Italian manufacturer of transformable sofas, we designed all the graphic identity, the promotional literature, some of the products and all the trade shows stands. This allowed them to have an organic Company image and a level of continuity, rarely achieved in other projects. This overall direction was done in collaboration with Architect Dante Bellini.