Empower

"Discontinuities in art traditions are common in history and especially threatening to the the crafts in small cultures when the traditional means of transmitting skills from one generation falls into disuse. It is at this point when schools have to provide the means for continuity. At the same time such schools must make it possible for young artists to be able to participate in the global aesthetic driven by technological innovations in the arts". Hans Guggenheim. Hasina founded Impulse Social Enterprise, a Shillong-based firm, which has given the local women’s products the brand name “Empower”. Hasina's social enterprise is collaborating with boutiques so that these handmade crafts are promoted outside the region. Future plans are to grow the enterprise so that there are 5,000-plus rural women artisans that will be part of this initiative. This ensures women weavers and crafts people to be employed and when their products are sold the revenue goes back to the weavers and artisans. Resources within source communities can be mobilised so that there can be greater sustainability within the women's locale without having submerge too much into unwanted dominant external pressure. It is important to note that Impulse Social Enterprise embraces the new so that, just as Guggenheim mentioned, these artisans can participate in the global aesthetic driven by technological innovations in the arts.