Film poster for 'Jaise Ko Taisa'

Film poster for the Hindi film 'Jaise Ko Taisa' (Tit for Tat), released in the year 1973. The film is a remake of the 1970 Kannada film 'Bhale Jodi'.

The poster shows a big portrait of the lead characters Vijay/Vinod, played by Jeetendra (double role) and village belle Roopa, played by Reena Roy, printed inside a customised shape that looks like a shield. In the image, Vijay is embracing Roopa lovingly while looking at her. Towards the top left above the shape is a logo of the banner AVM Productions.Towards the right above the shape is text reading 'AVM'S'. Towards the right and left of the customised shape is a full-length cut out image of Jeetendra, in which he is wearing
a purple blazer, scarf, shirt and white trousers. Under the shape towards the left is a cut out of Jeetendra holding another male character with a whip wound around his neck.

Towards the right is an image of Reena Roy and Jeetendra in which Jeetendra is dressed in a red colored attire and is sitting on his left knee, holding a daphli (an percussion instrument). Reena, dressed in a blue ensemble is leaning backwards onto the daphli. Under these images is the name of the film in Devanagari script. In the centre of the text area, a bust-length cut out of another male character is present. Under the
film's name along the bottom border are the credits of the film. From left to right, the text reads 'DIRECTED BY MURUGAN KUMARAN' , 'MUSIC : R.D. BURMAN', 'LYRICS: ANAND BAKSHI'. Under the film's name towards the right is 'EASTMAN COLOR'. Towards the bottom left corner on the poster's border is 'JAIN OFFSET, SIVAKASI'.