Guido Martinetti - Piedmont Region

Along with his friend and business partner
Federico Grom, Guido founded the Grom
ice-cream chain. The first outlet was inaugurated
in 2003 with the dream of making ice cream
“the way it used to be made”, with the finest
ingredients and without artificial flavours, colours,
preservatives, or emulsifiers. A few years later,
they established the Mura Mura organic farm:
directly managing a farm is the way to achieve
to perfect product. The company’s philosophy
is reflected in the Grom Loves World
environmental project: it eschews plastic and
relies on Mater-Bi, FSC paper, and strictly
observes trash separation.