IDCNY Market [front view]

Brochure for IDCNY (International Design Center New York) describing New York City as the largest market for interior design in the United States.

IDCNY opened in 1985 in renovated factory buildings in Long Island City with space for showrooms and other services for the interior design and wholesale furnishings industry. Vignelli Associates designed all the graphics and signage for IDCNY.

Text: Of the 100 largest firms in interior design, 36 have headquarters or branches in New York City–more than twice as many as Los Angeles, its nearest competitor. Indeed, New York City is “the primary market in the country, with almost as many headquarters and branch offices as there are in the next three just represented cities combined,” to quote the January 1983 Interior Design. “Clearly, most large firms believe that they must have a presence in New York even if they are not headquartered there.”

Text from design:Vignelli exhibition label:
IDCNY, Graphic Identity Program, 1983-1989.
IDCNY is the International Design Center of New York, an international furniture merchandise mart in Long Island City, New York. The logo portrays elegance and strength through the choice of two contrasting typefaces. The program includes, graphics, invitations, publications, advertising, and signage. Based on three very basic elements - Bodoni type with black and red colors - the program is nevertheless extremely articulated and vibrant, and has achieved a very strong identity quite often imitated by similar organizations. Most of the pieces are designed by Michael Bierut and coordinated by Fern Mallis.