For Egypt’s growing fashion industry, ‘Contemporary Rebirth’ is a chance to define the new, post-revolution Egyptian identity. The Tree of Life and the lotus flower stand as metaphors for the young designers drawing upon the region’s rich past in order to look forward to the popular dream of ‘a better life, a better Egypt’.
For them, the way to overcome the Utopian dilemma – that the ideal reality is always just a bit farther away – is collective and collaborative perseverance.