June

In 1730, a London nurseryman named Robert Furber advertised that he intended to publish a set of twelve prints, one for each month of the year depicting the flowers that were in bloom for that particular month. The prints were based on paintings by the Flemish artist Pieter Casteels III and engraved by Henry Fletcher. Though beautiful, these prints were not purely decorative, but a cleverly devised marketing scheme to promote Furber’s nursery in Kensington. They were the first illustrated seed catalogue published in England and they launched a flurry of imitations. In his advertisements, Furber promised that there would be upwards of 30 different kinds of flowers per print, with each flower labeled with a number and identified at the bottom of the print. And they were all available for purchase from his nursery. Ultimately, the twelve prints represented nearly 400 different flowering species.
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