La Dame aux Camélias
Colour lithograph, 1896
La Dame aux Camélias was originally written as a novel by Alexandre Dumas, fils (1824–1895), and subsequently adapted for the stage in 1852. This poster was prepared for Bernhardt’s new production of the play, which was premièred on September 30, 1896. Presenting the tragic heroine Camille as a modern Parisian woman in a chic dress designed by Mucha, the poster not only renewed the old-fashioned image of the play but also influenced contemporary fashion.